Our story
Since the late 1960s, in Quarrata.
More than half a century of passion for art, interiors and fashion: the story of a company that brought oriental rugs and handcrafted furs into homes, villas and hotels across Tuscany.
Milestones
A path built on trust.
“Rugs are furnishing pieces that define the style of every home.”
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'60s
Late 1960s
Precious furnishing fabrics
The company began as a wholesaler of precious furnishing fabrics. That first trade shaped the eye for the quality of fibres, colours and workmanship that still guides every selection today.
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'70s
1970s
Journeys to the East and furs
Journeys to the East brought the import of authentic oriental rugs, chosen directly where they were made. In the same years the company entered the fur trade and began designing and making fur garments.
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Today
A name you can trust
Villas, hotels, castles and the wider public
Over the years villas, hotels and castles have been furnished with the fine rugs supplied by Baroncelli, and countless customers have bought and worn its original fur garments. Television helped the brand reach the wider public: Baroncelli has become synonymous with elegance, reliability, innovation and lasting quality.
Why Baroncelli
Quality, range and complete assistance.
Specialisation
One of the most specialised retailers and wholesalers of Persian and oriental rugs, with more than half a century of experience.
Guaranteed authenticity
Every piece is selected with care and expertise in the most important weaving centres and comes with a certificate of authenticity.
Service over time
Help choosing and placing your rug, rug cleaning and restoration, fur storage and remodelling.
Come and visit us
We look forward to welcoming you to our showroom in Quarrata.
Personal advice on choosing a rug or a fur garment, home visits and every care and storage service.